Author: Ian Michael, Fokiya Akhtar & Michael R. Ogden
Dr Ian Michael, DBA, is Associate Professor of Marketing in the College of Business at Zayed University, UAE. His teaching and research focus is on Branding, Destination Branding and Integrated Marketing Communication. He is also looking into new trends in tourism such as Genealogy and Diaspora Tourism. Fokiya is Assistant Professor in the College of Communication and Media Sciences at Zayed University, UAE. Her documentaries have won official selections and best film nominations at Mumbai International Film Festival, Golden Gate Fiction and Documentary Film Festival, San Francisco Film Festival, International Children’s Film Festival and Delhi International Film Festival. Dr Michael R. Ogden is Professor and Assistant Dean in the College of Communication and Media Sciences at Zayed University, UAE. He is an experienced teacher-scholar and practicing media producer with a focus on cinematography, documentary and transmedia storytelling.