Author: Wiktor Pastucha and Aleksandra Spychalska
Wiktor Pastucha is the CEO of branding agency – Wills Integrated, and a member of the supervisory board of Internet Union. He is a member of the think-thank 'Thinkdom', a guest lecturer at the University of Wroclaw and a former journalist (TVN & newspaper 'Gazeta Wroclawska'). His research is focused on branding, customer loyalty, brand strategy, corporate identity, and branding as a political tool. Miss Aleksandra Spychalska is currently a Ph.D. candidate in the Department of Law, Administration and Economics in University of Wroclaw, Poland. Since 2013 she is also an expert of Centre of Oriental Law Research and since 2015 a member of the International Association of Genocide Scholars. Miss Spychalska is also the Deputy Head Editor in Wrocławskie Studia Erazmiańskie (Studia Erasmiana Wratislaviensia) – an all-Poland scientific periodical. The scope of her research encompasses Rafael Lemkin’s works in fields of genocide, the legal aspects of genocide (specifically legal aspects of trials in International Criminal Tribunal for Rwanda and Former Yugoslavia), the history and social mechanisms of genocide and the problem of sexual violence as a form of the crime of genocide.